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Resourcplease check with your instructor prior to purchasees required based on student's instructor:

Students have the option to use free digital version of Introduction to Marketing 2E or purchase a printed version through the bookstore.

Introduction To Marketing I 2e (Mktg 1010)

Introduction to Marketing I 2e (MKTG 1010)

The electronic versions of this open textbook are free. Click here to access.

To purchase a Print on Demand (POD) copy of this open textbook, click here.

Required:

Etext Marketing: An Introduction 180-day Sub

Etext Marketing: An Introduction 180-day Sub